Mastering Leadership for Modern Times
with The B:Side Way
Unlock the secrets to leading with purpose.
In today’s fast-paced business world, leadership isn’t just about managing. It’s about inspiring, driving growth, and creating a culture of accountability and excellence.
The B:Side Way: Mastering Leadership for Modern Times is your blueprint for navigating these challenges with confidence and clarity.
Why The B:Side Way?
Proven Strategies: Developed by Christopher Myers, a seasoned entrepreneur, CEO, and professor, this book distills years of leadership experience into actionable insights that you can apply immediately.
Real-World Applications: Each chapter is packed with practical advice, discussion questions, and exercises designed to help you and your team grow
Flexible Learning: Dive into the sections that resonate with you the most. Whether you’re focused on improving feedback, driving accountability, or leading change, this book has something for every leader.
Empower Your Team: Learn how to transform a good team into a great one by fostering a culture of continuous learning, critical thinking, and personal accountability.
What You’ll Learn
Breaking the Niceness Trap: Turn tough conversations into growth opportunities without sacrificing positivity.
Inspiring, Not Just Managing: Motivate your team to reach new heights by focusing on strengths over weaknesses.
Driving Accountability: Elevate performance by mastering the art of effective feedback and peer evaluation.
Leading Change: Implement small wins for big progress and lead your team through transitions with confidence.
Mastering Time: Harness the power of focus and discipline to achieve daily progress and long-term success.
Who Should Read This Book?
Leaders
…who want to elevate their team’s performance and drive results.
Entrepreneurs
…looking to build a culture of innovation and accountability.
Managers
…seeking to refine their leadership skills and inspire their teams.
Students
… who want a practical guide to modern management principles.
Don’t Just Lead… Transform
Ready to take your leadership to the next level? The B:Side Way is more than just a book—it’s a movement. Join the thousands of leaders who are already benefiting from these powerful strategies.
About the Author
Christopher Myers is an entrepreneur, CEO, and author specializing in practical leadership. As the CEO of B:Side Capital, he focuses on refining leadership practices for modern challenges. Myers also teaches management and entrepreneurship at Arizona State University, sharing his insights and experiences. His work, including The B:Side Way, explores the crossroads of business strategy and personal development.
